An investor profile or style defines an individual's preferences in investment decisions, for example:

• Short term trading (active management) or long term holding (buy and hold)
• Risk averse or risk tolerant / seeker
• All classes of assets or just one (stocks for example)
• Value stock, growth stocks, quality stocks, defensive or cyclical stocks...
• Big cap or small cap stocks,
• Use or not of derivatives
• Home turf or international diversification
• Hands on, or via investment funds
• and so on.

What determine an investor profile

The style / profile is determined by

• Objective personal or social traits such as age, gender, income, wealth, family, tax situation...
• Subjective attitudes, linked to the temper (emotions) and the beliefs (cognition) of the investor.
• Generally, the investor's financial return / risk objectives, assuming they are precisely set and fully rational.